Catalog browsing


E-commerce platforms are a great source for business development. Business nowadays is not restricted to retail shops and personal dealings. The Internet has made possible the advertising, promotion and sale of products online. While consumers cannot touch or physically see the desired product, they can browse for a wide range of products in the same category, compare designs and functions and purchase. Since consumers cannot see the product or the dealers it could be difficult for them to purchase products online suspecting fraud. The business needs to establish trust and deliver goods in perfect condition and timing to maintain a good flow.

Potential customers research their desired products online at length. The product reviews are so easily available online that the consumer finds it easy to browse through products. To survive in the online competition it is necessary to have a well-established web space which proclaims the brand name and its quality. There are several e-commerce platforms that are available targeting small to large businesses. Large businesses require greater detail and functionality. Small businesses may be short of monetary resources and can choose a platform accordingly. Magento e-commerce offers platforms for both beginners and large businesses. The software it uses can be a bit overwhelming for beginners and time-consuming for any business. Magento offers certified training courses for those interested in mastering web designing on their platform and businesses can seek help from Magento or from these trained professionals to set up a website based on this platform. is one such platform that can help clients establish their websites on these platforms.

SolutionsMagento offers a wide range of services targeting small and large businesses alike. It is desirable that a platform is customizable and well pronounces the brand name of the business. Magento community is a large community of users and is open source. It allows beginners to use the platform from free to low charges on third party plug-ins. Magento community is a community of several users of the platform and chances are that the plug-in you might want to design for a particular function, is already available in the community having been created by one of the users or third parties.

Magento software is detail oriented. It allows for customization of the platform and storefront. Catalog browsing, product browsing, buying and selling, safe checkout and delivery are some of the desirable features it offers. It offers site management, order management, order tracking, customer care services, marketing and analysis reports.
It reports on the best-selling products, stock availability and most viewed products. It allows for discounting and coupon codes which are promotional. It also enables newsletters for registered users. It also allows guest users.

Magento enterprise is a step ahead of Magento community as it is a paid service with complete assistance from Magento at a price. It offers high functionality and is set apart from Magento community in its mobile commerce feature which is not available on Magento community. Magento offers a wide knowledge database, forums and customer service for those who would like to establish themselves.

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