Articles by Bentley Palmer

Choosing The Best SEO Company

Today, Search Engine Optimization has become so common you will find a digital marketing company in every corner of your city. How to find out the best out of so many companies. Of course, it is not going to be an easy task, but it is not going to be that difficult too. Any SEO company cannot be regarded solely as the best one. It depends on your business requirements and needs, that which company will best suit you. Visit to find out the list of some competent companies that might come to your aid. There must be an integrity, transparency and honesty policy that they should be working upon. Read helpful articles on sites like to get an idea.

The best SEO Company will make sure its clients are satisfied with the work they are doing. As a client also, there are a few things you simply cannot forget about. Trust the company you hire. Strictness is important, but you cannot keep dancing on their head all the time. They need some time to operate. A regular report can be expected from them, but do not over expect, this can ruin the relationship you people have, which is also very important in a business. Visit an SEO company in personal or ask a few companies to present in front of your authorities about how they can help you with their service.

Search The Company

They must be able to give you their earlier client results. If a company refuses to do that, there is something fishy you must understand that. When interacting with an SEO expert, you must look at their ability to rank your website on the top ten list of Google search result. Most SEO providers do the trick of showing their new clients only the successes they have achieved so far. A true SEO company will show you they’re both, the success rate as well as the failure rate. This transparency is important. Even though, if a company tries to fake everything, they will be caught later on with the service they do for their new client.

Hence, hiding anything from the beginning is not beneficial. Also, ask them how long will their services last. There are long term projects as well as short-term projects; they must be able to serve you in the right manner. The easiest way to check their proficiency at work is to check their ability to find the right keywords. Success measuring is also an important part of digital marketing. If the success rate is not tracked properly, there can be ambiguities. It is necessary for deciding the effectiveness of the SEO service provider. They must be able t align their team with your goals. If their objectives differ from yours, there can be confusion and another sort of problems.

Hence, it is important to work as a team with the company you are hiring for your company’s digital marketing campaign. The campaign must be agreed upon by both of you. Any disagreements, later on, can lead to several issues. Working as a good team will be beneficial for both the parties. Take note of what the service provider is promising to do for you. It will help you review things later on.

Read More


E-commerce platforms are a great source for business development. Business nowadays is not restricted to retail shops and personal dealings. The Internet has made possible the advertising, promotion and sale of products online. While consumers cannot touch or physically see the desired product, they can browse for a wide range of products in the same category, compare designs and functions and purchase. Since consumers cannot see the product or the dealers it could be difficult for them to purchase products online suspecting fraud. The business needs to establish trust and deliver goods in perfect condition and timing to maintain a good flow.

Potential customers research their desired products online at length. The product reviews are so easily available online that the consumer finds it easy to browse through products. To survive in the online competition it is necessary to have a well-established web space which proclaims the brand name and its quality. There are several e-commerce platforms that are available targeting small to large businesses. Large businesses require greater detail and functionality. Small businesses may be short of monetary resources and can choose a platform accordingly. Magento e-commerce offers platforms for both beginners and large businesses. The software it uses can be a bit overwhelming for beginners and time-consuming for any business. Magento offers certified training courses for those interested in mastering web designing on their platform and businesses can seek help from Magento or from these trained professionals to set up a website based on this platform. is one such platform that can help clients establish their websites on these platforms.

SolutionsMagento offers a wide range of services targeting small and large businesses alike. It is desirable that a platform is customizable and well pronounces the brand name of the business. Magento community is a large community of users and is open source. It allows beginners to use the platform from free to low charges on third party plug-ins. Magento community is a community of several users of the platform and chances are that the plug-in you might want to design for a particular function, is already available in the community having been created by one of the users or third parties.

Magento software is detail oriented. It allows for customization of the platform and storefront. Catalog browsing, product browsing, buying and selling, safe checkout and delivery are some of the desirable features it offers. It offers site management, order management, order tracking, customer care services, marketing and analysis reports.
It reports on the best-selling products, stock availability and most viewed products. It allows for discounting and coupon codes which are promotional. It also enables newsletters for registered users. It also allows guest users.

Magento enterprise is a step ahead of Magento community as it is a paid service with complete assistance from Magento at a price. It offers high functionality and is set apart from Magento community in its mobile commerce feature which is not available on Magento community. Magento offers a wide knowledge database, forums and customer service for those who would like to establish themselves.

Read More